Search Engine Marketing
Search Engine Marketing (paid search) is a key area of expertise for Hearst Midwest Media Group. Being the very first Google Premier SMB Partner and helping to develop the program with Google has given us a great deal of insight into the world of paid search.
A dedicated team of experts continuously work on our clients paid search campaigns across Google and Bing. Our offerings include multiple platforms to manage your campaign depending on the goals and overall budget, which is key in any paid search campaign.
We understand and tell you what most others do not:
Not all paid search platforms are a good fit for all businesses. It is important that you run on the right platform to get you the highest level of ROI. It is also important that you invest at the right level. Too much of an investment could equate to over paying and too low of an investment can end up providing no or less than desirable results.
On top of this, we operate with some of the lowest margins in the business bringing you additional savings or more money to spend on your campaign, that's a decision you get to make with Hearst Midwest Media Group.
We will come to you with research and data showing you exactly what searches are being performed on a daily basis, how many are being done, and what the competition level is.
That is how we determine the best budget range and what keywords to start with.
Then, the Campaign Goes Live!
We are way not a "set it and forget it" company. We are constantly optimizing your campaign through A/B ad copy testing, keyword optimization, and a focus on making sure you have a high quality score.