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Social Media
Social Media Management & Marketing
Lets look at that by age:
- 89% of internet users between age 18-29
- 82% of internet users between age 30-59
- 65% of internet users between age 60-64
- 49% of internet users age 64+
78% of the combined audience has a household income of $75,000+
Why do you need to know this?
If you are in business and you are selling a product or service, you need to be actively engaged in social media networks. If we look at the size of the audience and the income associated with that audience, we can quickly see that this is a group of people who have purchasing power. Add to that all the targeting capabilities available in social media and you have a very powerful platform to reach new clients.
Social Media = Word of Mouth on Steroids
The average Facebook user has anywhere from 400-700 friends. If just one person shares something from your organization to their friends, that should be considered just as good as a word of mouth referral, but now you are reaching hundreds of people compared to the few people they would have talked to "offline".
Hearst Midwest Media Group can help you with Social Media Management and Marketing regardless of the size of your organization. Our custom solutions can be tailored to fit a small business all the way up to a multi-billion dollar global company.\