Search Engine Optimization - SEO
Selecting an SEO company is a challenging task for businesses. There are literally thousands of companies who offer this service. Some who know what they are doing and others who know portions of what they should be doing.
In the world of SEO, it is important to have a partner that practices "white hat" SEO which essentially means that they do work that search engines will see as valuable, relevant, and of good quality. We also employ tactics that help to make our SEO Future Proof.
Engaging with a company who works to "trick" the search engines through buying bulk back links, using ghost text, and a number of other non-recommended tactics can result in your site being removed from a search engine's index. Getting back in the index is extremely difficult and can sometimes be impossible.
Google updates their search algorithm between 500 and 600 times a year, averaging out to more than once a day. Sometimes these are small changes, sometimes they are big changes with a big impact. Our dedicated team of SEO specialists stays on top of these updates and works to ensure your site is safe and retains its ranking (grows in ranking actually).
Big question to ask yourself:
Do I need SEO?
The answer sometimes is no. We will show you data that will help you to determine if you want to move forward with an SEO initiative or if you want to focus on other items.
There are agencies out there that will have you do SEO for keywords that have literally no search volume in your market. They can show you that you rank well for them, but why rank well for terms that no one actually searches for.
You can trust Hearst Midwest Media Group to provide you a real, truthful recommendation.